What Are Freeze-Dried Sweets and Why Are They Popular?
– Freeze-dried sweets provide a crunchy alternative to traditional candies.
– This trend began gaining traction on social media, especially TikTok.
– The market for freeze-dried candy is projected to reach $3.1bn by 2034.
– Proprietary vacuum-puffing technique enhances flavor and texture.
– Only select candies are suitable for this unique process.
– Popular brands are entering the niche, validating its appeal.
– Packaging quality remains vital to prevent breakage.