Christmas Busier Than Mother’s Day, Florist Reveals
A family-owned florist in Church Stretton is experiencing an unprecedented demand this festive season, highlighting how Christmas is busier than Mother’s Day.
– Long Hours for Florists: Staff at John R Thomas Florist are working twelve to fifteen hour days to keep up with orders.
– Celebrating Milestones: The shop has had an extraordinary year, marked by its 40th anniversary and a nomination for a prestigious national award.
– Community Support: Catherine Thomas, who co-manages the shop with her daughter Bea Prosser, expresses gratitude for the phenomenal backing from the local community during a challenging time for small businesses.
Increased Customer Engagement
– Sold-Out Workshops: Wreath-making classes were fully booked by October, reflecting a rising interest among customers.
– Growing Orders: The shop has seen a significant increase in orders attributed to their recognition as a finalist in the British Florist Association’s annual award. While they didn’t win, Mrs. Prosser noted that the exposure has led to “lots of orders” and a boost in social media following.
Focus on Festive Arrangements
Catherine Thomas emphasizes that the current focus is on creating Christmas bouquets and festive arrangements. She explains that, compared to other busy seasons like Mother’s Day and Valentine’s Day, Christmas is indeed busier.
– Dedicated Staff: The team is committed, working seven days a week to fulfill customer needs and maintain high service standards.
Community Connection
It’s been amazing, Mrs. Prosser said, reflecting on the shop’s milestones. I feel like we’re really valued—we’re part of a community, and we love them and they love us.
Despite challenges such as changes to the National Living Wage, local shoppers continue to support small businesses, reinforcing the importance of community ties during the holiday season.
Conclusion
As Christmas approaches, John R Thomas Florist exemplifies how small businesses are navigating demanding times with resilience and community support. With such unwavering dedication and local appreciation, it’s clear that Christmas is busier than Mother’s Day, illustrating the season’s significance for florists and their customers alike.
Stay connected with BBC Shropshire on BBC Sounds, Facebook, X, and Instagram to follow their journey through this bustling season.