Five Ways Weight-Loss Jabs Are Changing Spending Habits
Weight-loss jabs, specifically GLP-1 medications, are not only aiding individuals in shedding pounds but are reshaping consumer spending habits in significant ways. Recent research from University College London reveals that approximately 1.6 million people in the UK used these drugs in 2024, with many more expressing a desire to try them. While the private cost can exceed £300 each month, the rising fascination with these weight-loss solutions is prompting businesses to adapt to a new consumer landscape.
1. Buying Groceries: The Shift to Nutrient-Dense Foods
Weight-loss injections work by mimicking the hormone GLP-1, which helps regulate appetite. This leads to consumers opting for healthier options. Sam Gillson, 38, from Shropshire, who lost four stone since June with these jabs, reports, “My weekly food shop’s really gone down. I’m definitely buying more fresh foods and fewer unhealthy options like pizza and chips.”
Recent weeks have seen major supermarkets like Co-op, Morrisons, and Marks and Spencer introduce nutrient-dense ready meal ranges. Ocado even offers a 100g steak to cater to customers seeking smaller portions. Sam emphasizes the importance of ensuring that these smaller quantities are rich in vitamins and nutrients.
Moreover, Jonny Forsyth, a food and drink strategist at Mintel, notes that the trend towards health is particularly pronounced among younger consumers, indicating that GLP-1 drugs are changing the culture around food choices.
2. Dining Out: A New Attitude Toward Eating Out
In a survey by KAM Insight, nearly a third of GLP-1 users reported reducing their frequency of dining out. Annie Haslam, 70, from Cornwall, who has been using weight-loss injections since March, shared, “I haven’t had takeaways in months. I used to eat out once a week, but that’s changed.”
Like Annie, Sam has also cut down on takeaways but notes that he isn’t saving money due to the ongoing costs of the injections. Bakery chain Greggs acknowledged this trend, stating that weight-loss drugs have prompted consumers to look for smaller portions. Fine dining establishments like The Fat Duck are also adjusting their menus to cater to those eating more mindfully.
3. Drinking: Embracing a Sobriety Trend
Evidence suggests that individuals on weight-loss drugs may be drinking less alcohol. A study from February 2025 showed a 15-percentage point decline in alcohol purchases among households with GLP-1 users. Nicole Tallant, food trading director at Co-op, remarked that members taking these medications are focusing more on overall health, thus reducing both food and alcohol consumption.
The rise of non-alcoholic drink options is also noteworthy, with predictions of 200 million pints of low and no-alcohol beer to be consumed in 2025. Jonny Forsyth highlights the shift toward sobriety, suggesting that alcohol companies might need to adapt, as the trend could gain momentum due to the influence of GLP-1 drugs.
4. Fashion: The Impact on Wardrobe Choices
For many weight-loss jab users, new spending habits extend to clothing. Annie, who transitioned from a size 18 to a size 12, had to replace her entire wardrobe, costing her around £2,000. Dan Coatsworth from AJ Bell indicates that while fashion retailers may not directly mention weight-loss drugs, the trend undeniably creates a robust tailwind for the fashion sector.
As individuals lose weight, they often experience a newfound confidence, encouraging them to explore styles they might not have considered before. Simone Konu-Rae, a fashion communication lecturer, points out that this change in body size leads many to shop differently, as previously unattainable fashion options now appear accessible.
5. Beauty, Health, and Fitness: Increased Demand for Wellness
The desire for transformation is being felt across beauty and fitness industries as well. Recent surveys by Numerator indicated an uptick in spending on healthcare, toiletries, and supplements among weight-loss jab users. The Gym Group’s CEO, Will Orr, noted a rising demand for fitness services as users seek to maintain their weight loss while building muscle.
As the market evolves, beauty brands are yet to fully capitalize on the possibilities presented by GLP-1 users. Analysts like Georgia Stafford from Mintel observe a growing interest in anti-aging products that align with the needs of these consumers, indicating an intersection of beauty and health trends.
In conclusion, weight-loss jabs are not just changing the way people lose weight; they are revolutionizing spending habits across various sectors. As consumers become more health-conscious and intentional in their purchases, businesses must adapt to these transformative trends shaped by the rise in popularity of GLP-1 medications.