UK-based wine retailer Majestic has announced the acquisition of specialist distributor Enotria&Coe, marking a significant move in its strategy to expand its footprint in the country’s wine and spirits industry. The financial details of the deal have not been disclosed.
The acquisition aligns with Majestic’s goal of becoming the UK’s leading supplier of wines, beers, and spirits, reinforcing its presence in both retail and on-trade sectors.
What the Deal Means for Majestic
Majestic, which was acquired by US-based Fortress Investment Group in 2019, currently operates 212 retail stores across the UK and Jersey. Since its acquisition, the company has been on a growth trajectory, opening 22 new stores and expanding its commercial operations.
By integrating Enotria&Coe’s expertise and portfolio, Majestic sees the opportunity to:
- Expand its range of wines, beers, and spirits to better serve on-trade and off-trade customers.
- Strengthen its Majestic Commercial division, which focuses on supplying businesses such as bars, restaurants, and hotels.
- Enhance service and choice for its trade partners, leveraging Enotria&Coe’s existing supplier and customer relationships.
Enotria&Coe’s Legacy and Impact
Founded in 1972, Enotria&Coe has built a strong reputation as a specialist distributor with an impressive portfolio of:
- 300+ wine producers
- 1,500+ spirits distillers
It serves a diverse B2B customer base, including hotels, fine dining establishments, and specialist bars, as well as retailers and direct-to-consumer (DTC) channels.
Following the acquisition, both companies will continue to operate independently. However, the long-term strategy will likely involve synergies between Enotria&Coe and Majestic Commercial, creating a more dominant player in the UK’s wine and spirits distribution sector.
Executive Statements on the Acquisition
John Colley, CEO of Majestic, emphasized the strategic fit between the two companies:
“Enotria&Coe is a business we have competed against and admired for a long time. Their quality proposition and cultural values align closely with what we already do at Majestic. We believe this is a compelling strategic combination with huge potential for growth.”
Julian Momen, CEO of Enotria&Coe, echoed this sentiment:
“From the initial approach, it was clear that we share similar business ethos and behaviors. This combination is fantastic news for our colleagues, customers, and suppliers, allowing us to build a stronger business together.”
Majestic’s Expansion Strategy
Majestic has been actively expanding its market presence, with ambitions to increase its store portfolio and Majestic Commercial division by 2030.
Notably, in April 2023, the company acquired Vagabond Wines, a popular UK wine bar chain, as part of its efforts to appeal to a younger demographic of wine consumers.
With the acquisition of Enotria&Coe, Majestic is now positioned to bolster its B2B operations, providing more variety, better service, and stronger distribution capabilities in the UK’s growing wine and spirits market.
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