Salmon Exports Remain High While Scotch Whisky Falls
Scottish salmon continues to dominate as the UK’s top food export, with impressive figures highlighting its resilience. However, Scotch whisky exports have taken a hit, according to recent HMRC statistics.
Salmon Export Highlights
– Overall salmon exports rose by 9% to approximately 111,000 tonnes.
– Despite the increase in tonnage, total export value dropped by £16 million to £828 million due to a decline in average prices.
– France remains the largest market for Scottish salmon, although its value decreased by over 25%.
– The USA saw Scottish salmon exports exceed £300 million, a 34% increase, with tonnage shipments rising by 44% to 35,000 tonnes.
Emerging Markets and Trends
– Direct freight flights between Prestwick and China have boosted salmon exports to Asia significantly.
– The Chinese market for Scottish farmed fish grew by 55% in volume, making it the third-largest export market.
– A spokesperson from Salmon Scotland emphasized the demand for premium, high-quality seafood, particularly among China’s middle class during celebratory events like Chinese New Year.
Scotch Whisky Export Challenges
– Scotch whisky exports saw a slight decline, down less than 1% to £4.36 billion, with a 4.3% drop in total shipment volume for the previous year.
– The USA remains the largest market for Scotch, though sales fell by 4% to £933 million, following strong import stockpiling before the tariffs were imposed.
– Indian imports surged, making India the largest market by volume with 220 million equivalent 70cl bottles, primarily for blending with local spirits.
Market Dynamics and Future Prospects
– The Scotch Whisky Association’s CEO, Mark Kent, noted that the industry faces significant challenges due to tariffs and geopolitical tensions, alongside increasing domestic costs.
– Exports to countries like Germany and Turkey showed positive trends, while France witnessed a 14% decline in import volume.
– The upcoming 2026 export figures will provide clearer insights into the long-term impact of tariffs, especially regarding the potential introduction of a 25% tariff on single malt Scotch.
As the global landscape evolves, the resilience of the Scottish salmon market coupled with the challenges facing Scotch whisky presents a tale of two distinct trajectories. With continual adjustments to both international trade regulations and consumer preferences, the future of these iconic products remains a focal point for exporters and consumers alike.